It occurred to me just now that while it’s quite common for companies to put their logo on T-shirts, hats, pens, posters, watches, keychains, beach towels, plush dolls, jackets and even Christmas tree ornaments, but I have never seen anyone offering to sell or give away a logo welcome mat. Who wouldn’t want to have to step over their best-loved corporate brand on their way through their own front door. Wouldn’t you want visitors to see, even before they ring your doorbell, your favorite advertising slogan?

I think I may be on to something here.